Bill Text: NJ S1435 | 2018-2019 | Regular Session | Chaptered
Bill Title: Establishes marketing and advertising campaign for State wineries and viticulture attractions.*
Spectrum: Moderate Partisan Bill (Democrat 9-1)
Status: (Passed) 2019-08-15 - Approved P.L.2019, c.241. [S1435 Detail]
Download: New_Jersey-2018-S1435-Chaptered.html
§1 - C.27:5-33
An Act concerning 2[tourist directional signs for viticulture] outdoor displays and advertising of wineries and viticulture attractions in the State2 and supplementing 2[Title 27 of the Revised Statutes] P.L.1991, c.413 (C.27:5-5 et seq.)2.
Be It Enacted by the Senate and General Assembly of the State of New Jersey:
2[1. a. The 1[department] Department of Transportation1, in consultation with the Department of Agriculture, shall create a "Viticulture Trail Sign Program." The purpose of the program shall be to provide awareness of and directional guidance to viticulture in the State through roadway signs, and support a trail-like path through signage which allows persons to find and visit wineries and viticulture locations in an efficient and reasonable manner, and promote these locations within New Jersey.
b. A person may apply to the 1[department] Department of Transportation1 to have viticulture trail signs installed identifying and directing persons to a winery or other viticulture area. The department shall place viticulture trail signs on all eligible roads, including State roads.
c. The 1[department] Department of Transportation1, in consultation with the New Jersey State Council on the Arts in the Department of State, shall establish a visual art competition, for aesthetically pleasing, original art to be displayed on the viticulture trail signage. The 1[department] Department of Transportation1 shall establish the terms of the competition, including the rules of the competition and submission requirements. The 1[department] Department of Transportation1, in consultation with the council, shall select the artwork to be displayed which at a minimum shall be:
(1) submitted in accordance with the rules of the competition, established pursuant to this subsection;
(2) reflective of the intent of this act; and
(3) reproducible on roadway signage.
The 1[department] Department of Transportation1, in coordination with the council, shall publicize the competition in such a manner so as to attract artwork submissions, and to that end the 1[department] Department of Transportation1 and council may expend any funds as may be appropriated or otherwise made available for that purpose.
d. Notwithstanding any rule, regulation, or law to the contrary, the 1[department] Department of Transportation1 shall install an approved viticulture trail sign as soon as practicable.]2
21. a. The Division of Travel and Tourism in the Department of State, in consultation with the Department of Transportation and the Department of Agriculture, shall establish a marketing and advertising campaign to attract the State's residents and visitors to wineries and viticulture attractions in the State through the erection of outdoor displays or advertising on real property within public view.
b. (1) A person may apply to the Division of Travel and Tourism in the Department of State to participate in the marketing and advertising campaign and to have outdoor displays or advertising erected identifying and directing the State's residents and visitors to the person's winery or viticulture attraction.
(2) The Director of the Division of Travel and Tourism, in consultation with the Commissioner of Transportation, shall establish reasonable fees to be charged to participating wineries and viticulture attractions for the fabrication, erection, and maintenance of outdoor displays or advertising erected pursuant to this section, including the cost of acquiring rights-of-way and replacing damaged or missing displays.
c. The New Jersey State Council on the Arts in the Department of State, in consultation with the Division of Travel and Tourism and the Garden State Wine Growers Association, shall establish a visual arts competition for aesthetically pleasing, original art to be displayed as outdoor displays or advertising pursuant to this section. The New Jersey State Council on the Arts and the Garden State Wine Growers Association shall establish the rules of the competition and the Department of Transportation shall assist the council in formulating submission criteria for the competition to ensure that the original art considered by the council complies with applicable federal and State laws. The council shall publicize the competition. The council and Garden State Wine Growers Association shall select the artwork to be displayed, subject to the approval of the Commissioner of Transportation, provided the artwork is:
(1) submitted in accordance with the rules of the competition, established pursuant to this subsection;
(2) reflective of the intent of this section; and
(3) reproducible on outdoor displays or advertising on real property within public view.
d. The Division shall erect outdoor displays and advertising pursuant to this section in a manner consistent with applicable federal and State laws and the provisions of the "Roadside Sign Control and Outdoor Advertising Act," P.L.1991, c.413 (C.27:5-5 et seq.).2
2. This act shall take effect immediately.
Establishes marketing and advertising campaign for State wineries and viticulture attractions.
