Bill Text: NJ S1435 | 2018-2019 | Regular Session | Introduced

NOTE: There are more recent revisions of this legislation. Read Latest Draft
Bill Title: Establishes marketing and advertising campaign for State wineries and viticulture attractions.*

Spectrum: Moderate Partisan Bill (Democrat 9-1)

Status: (Passed) 2019-08-15 - Approved P.L.2019, c.241. [S1435 Detail]

Download: New_Jersey-2018-S1435-Introduced.html

SENATE, No. 1435

STATE OF NEW JERSEY

218th LEGISLATURE

 

INTRODUCED FEBRUARY 1, 2018

 


 

Sponsored by:

Senator  JEFF VAN DREW

District 1 (Atlantic, Cape May and Cumberland)

 

 

 

 

SYNOPSIS

     Creates viticulture trail tourist directional signs.

 

CURRENT VERSION OF TEXT

     As introduced.

  


An Act concerning tourist directional signs for viticulture and supplementing Title 27 of the Revised Statutes.

 

     Be It Enacted by the Senate and General Assembly of the State of New Jersey:

 

     1.    a.   The department, in consultation with the Department of Agriculture, shall create a "Viticulture Trail Sign Program."  The purpose of the program shall be to provide awareness of and directional guidance to viticulture in the State through roadway signs, and support a trail-like path through signage which allows persons to find and visit wineries and viticulture locations in an efficient and reasonable manner, and promote these locations within New Jersey.

     b.    A person may apply to the department to have viticulture trail signs installed identifying and directing persons to a winery or other viticulture area.  The department shall place viticulture trail signs on all eligible roads, including State roads.

     c.     The department, in consultation with the New Jersey State Council on the Arts in the Department of State, shall establish a visual art competition, for aesthetically pleasing, original art to be displayed on the viticulture trail signage.  The department shall establish the terms of the competition, including the rules of the competition and submission requirements. The department, in consultation with the council, shall select the artwork to be displayed which at a minimum shall be:

     (1)   submitted in accordance with the rules of the competition, established pursuant to this subsection;

     (2)   reflective of the intent of this act; and

     (3)   reproducible on roadway signage.

     The department, in coordination with the council, shall publicize the competition in such a manner so as to attract artwork submissions, and to that end the department and council may expend any funds as may be appropriated or otherwise made available for that purpose.

     d.    Notwithstanding any rule, regulation, or law to the contrary, the department shall install an approved viticulture trail sign as soon as practicable.

 

     2.    This act shall take effect immediately.

 

 

STATEMENT

 

     This bill creates a "Viticulture Trail Sign Program" to provide awareness of, and directional guidance to, viticulture in the State.  The location of the signs would support a trail-like path of wineries and other viticulture locations.

     Specifically, the Department of Transportation (DOT), in consultation with the Department of Agriculture, would create the "Viticulture Trail Sign Program."  A person may apply to the DOT to have viticulture trail signs installed to identify and direct persons to wineries and other viticulture locations on all eligible roads, including State roads.

     The DOT, in consultation with the New Jersey State Council on the Arts in the Department of State, would establish a visual art competition, for aesthetically pleasing, original art to be displayed on the viticulture trail signage.  The DOT would establish the terms of the competition, including the rules of the competition and submission requirements.  The DOT, in consultation with the council, would select the art to be displayed.  The DOT, with the council, would publicize the competition to attract artwork submissions, and may expend funds as may be appropriated or made available for that purpose.

     The DOT would install the viticulture trail signs as soon as practicable, after completion of the design competition and production of the signs. 

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