Bill Text: NY A04259 | 2019-2020 | General Assembly | Introduced


Bill Title: Requires that advertisements which include a discount or rebate in the advertised price also include the actual selling price prior to any deductions in the same font and size.

Spectrum: Bipartisan Bill

Status: (Introduced) 2019-03-14 - advanced to third reading cal.137 [A04259 Detail]

Download: New_York-2019-A04259-Introduced.html


                STATE OF NEW YORK
        ________________________________________________________________________
                                          4259
                               2019-2020 Regular Sessions
                   IN ASSEMBLY
                                    February 1, 2019
                                       ___________
        Introduced by M. of A. DenDEKKER, SEAWRIGHT -- read once and referred to
          the Committee on Consumer Affairs and Protection
        AN  ACT to amend the general business law, in relation to requiring that
          advertisements which include a discount or rebate  in  the  advertised
          price also include the actual selling price prior to any deductions in
          the same font and size
          The  People of the State of New York, represented in Senate and Assem-
        bly, do enact as follows:
     1    Section 1. Subdivision 3 of section 350-a of the general business law,
     2  as added by chapter 107 of the laws of  1994,  is  amended  to  read  as
     3  follows:
     4    3.  It  shall  constitute false advertising to display or announce, in
     5  print or broadcast advertising, the price of an item after deduction  of
     6  a  rebate unless the actual selling price is displayed or announced, and
     7  clear and conspicuous notice is given in the advertisement that a  mail-
     8  in  rebate is required to achieve the lower net price.  All print adver-
     9  tisements shall include in the advertisement the actual selling price of
    10  the item being advertised prior to the deduction of any rebate,  credit,
    11  or other discount. The actual selling price of the item being advertised
    12  shall  be  printed  in  the  same  font and in the same size text as the
    13  discounted price.
    14    § 2. This act shall take effect immediately.
         EXPLANATION--Matter in italics (underscored) is new; matter in brackets
                              [ ] is old law to be omitted.
                                                                   LBD07795-01-9
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