Bill Text: IA HF2172 | 2017-2018 | 87th General Assembly | Introduced


Bill Title: A bill for an act prohibiting pyramid promotional schemes and making penalties applicable. (Formerly HSB 557.)

Spectrum: Committee Bill

Status: (Engrossed - Dead) 2018-03-15 - Referred to Commerce. S.J. 692. [HF2172 Detail]

Download: Iowa-2017-HF2172-Introduced.html

House File 2172 - Introduced




                                 HOUSE FILE       
                                 BY  COMMITTEE ON COMMERCE

                                 (SUCCESSOR TO HSB 557)

                                      A BILL FOR

  1 An Act prohibiting pyramid promotional schemes and making
  2    penalties applicable.
  3 BE IT ENACTED BY THE GENERAL ASSEMBLY OF THE STATE OF IOWA:
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PAG LIN



  1  1    Section 1.  Section 714.16, subsection 2, Code 2018, is
  1  2 amended by adding the following new paragraph:
  1  3    NEW PARAGRAPH.  p.  (1)  It is an unlawful practice for a
  1  4 person to establish, promote, or operate a pyramid promotional
  1  5 scheme.
  1  6    (2)  This paragraph shall not be construed to prohibit a
  1  7 plan or operation, or define a plan or operation as a pyramid
  1  8 promotional scheme, based on the fact that participants in
  1  9 the plan or operation give consideration in return for the
  1 10 right to receive compensation based upon purchases of goods,
  1 11 services, or intangible property by participants for personal
  1 12 use, consumption, or resale if the following conditions are
  1 13 satisfied:
  1 14    (a)  The plan or operation does not result in inventory
  1 15 loading.
  1 16    (b)  The plan or operation implements a bona fide inventory
  1 17 repurchase program.
  1 18    (3)  For purposes of this paragraph:
  1 19    (a)  "Bona fide inventory repurchase program" means a program
  1 20 by which a person repurchases current and marketable inventory
  1 21 from an independent salesperson that was originally purchased
  1 22 from the person for resale by the independent salesperson, upon
  1 23 request and within twelve months after the date of original
  1 24 purchase at no less than ninety percent of the original
  1 25 net cost, less any appropriate incidental costs, when the
  1 26 independent salesperson's business relationship with the person
  1 27 ends, and which program was communicated to the independent
  1 28 salesperson in writing.
  1 29    (b)  "Compensation" means payment of any money, thing of
  1 30 value, or financial benefit conferred in return for inducing
  1 31 another person to participate in a pyramid promotional scheme.
  1 32    (c)  "Consideration" means payment of any money or
  1 33 the purchase of goods, services, or intangible property.
  1 34 "Consideration" does not include the purchase of goods or
  1 35 services furnished at no cost to be used in making sales and
  2  1 not for resale, or time and effort spent in pursuit of sales or
  2  2 recruitment activities.
  2  3    (d)  "Current and marketable inventory" means any goods or
  2  4 services, including promotional materials, sales aids, and
  2  5 sales kits, that an independent salesperson is required to
  2  6 purchase pursuant to a bona fide inventory repurchase program.
  2  7 "Current and marketable inventory" does not include inventory
  2  8 that is no longer within its commercially reasonable use or
  2  9 shelf life period, communicated in writing to an independent
  2 10 salesperson prior to purchase as seasonal, discontinued, or
  2 11 a special promotion product not subject to the bona fide
  2 12 inventory repurchase program, or used or opened.
  2 13    (e)  "Inventory loading" means a plan or operation by which
  2 14 a person requires or encourages an independent salesperson to
  2 15 purchase inventory in an amount that exceeds the amount that
  2 16 the independent salesperson can expect to resell for ultimate
  2 17 consumption or to consume in a reasonable period, or both.
  2 18    (f)  "Pyramid promotional scheme" means a plan or operation
  2 19 by which a person provides consideration for the opportunity
  2 20 to receive compensation that is primarily derived from the
  2 21 introduction of other persons into the plan or operation
  2 22 and not from the sale or consumption of goods, services, or
  2 23 intangible property by persons introduced into the plan or
  2 24 operation. "Pyramid promotional scheme" includes a plan or
  2 25 operation by which the number of persons who may participate is
  2 26 limited either expressly or by the application of conditions
  2 27 affecting the eligibility of persons to receive compensation
  2 28 under the plan or operation, or a plan or operation by which a
  2 29 person, upon providing consideration, obtains goods, services,
  2 30 or intangible property in addition to the right to receive
  2 31 compensation.
  2 32    Sec. 2.  Section 714H.3, subsection 2, paragraph f, Code
  2 33 2018, is amended to read as follows:
  2 34    f.  Section 714.16, subsection 2, paragraphs "b" through "n",
  2 35 and paragraph "p".
  3  1                           EXPLANATION
  3  2 The inclusion of this explanation does not constitute agreement with
  3  3 the explanation's substance by the members of the general assembly.
  3  4    This bill prohibits a person from establishing, promoting,
  3  5 or operating a pyramid promotional scheme.
  3  6    The bill defines a "pyramid promotional scheme" as a plan
  3  7 or operation by which a person provides consideration for the
  3  8 opportunity to receive compensation primarily derived from
  3  9 introducing other persons into the plan or operation and not
  3 10 from the sale or consumption of goods, services, or property.
  3 11 The bill provides that a "pyramid promotional scheme" includes
  3 12 a plan or operation by which the number of participants is
  3 13 limited either expressly or by the application of conditions
  3 14 affecting eligibility, or a plan or operation by which a
  3 15 person, upon providing consideration, obtains goods, services,
  3 16 or property in addition to the right to receive compensation.
  3 17    The bill provides that it shall not be construed to
  3 18 prohibit a plan or operation, or define a plan or operation
  3 19 as a pyramid promotional scheme, based on the fact that
  3 20 participants give consideration in return for the right to
  3 21 receive compensation based upon purchases by participants for
  3 22 personal use, consumption, or resale, if the plan or operation
  3 23 does not result in inventory loading and implements a bona fide
  3 24 inventory repurchase program as defined in the bill.
  3 25    A violation of the bill constitutes an unlawful practice
  3 26 under both the "Iowa Consumer Frauds Act" (Code section 714.16)
  3 27 and the "Private Right of Action For the Iowa Consumer Frauds
  3 28 Act" (Code chapter 714H).  Under the "Iowa Consumer Frauds
  3 29 Act", the attorney general may investigate, issue subpoenas,
  3 30 and commence civil proceedings seeking restraining orders or
  3 31 injunctions prohibiting persons from engaging in unlawful
  3 32 practices or seeking termination of the business affairs of a
  3 33 person engaging in unlawful practices. In addition, a civil
  3 34 penalty of up to $40,000 per violation may be imposed by a
  3 35 court against a person found to have committed an unlawful
  4  1 practice. Under the "Private Right of Action For the Iowa
  4  2 Consumer Frauds Act", a consumer may sue to recover actual
  4  3 damages and may seek punitive damages up to three times the
  4  4 actual damages in cases of willful and wanton conduct by a
  4  5 defendant. In addition, if the consumer prevails in a private
  4  6 right of action lawsuit, the court must award reasonable
  4  7 attorney fees.
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