Bill Text: NY S09268 | 2023-2024 | General Assembly | Introduced

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Bill Title: Creates an "I Love NY Historic Small Business" niche brand to highlight small businesses listed on the registry of historic businesses maintained pursuant to section 14.11 of the parks, recreation and historic preservation law.

Spectrum: Bipartisan Bill

Status: (Introduced) 2024-05-28 - ADVANCED TO THIRD READING [S09268 Detail]

Download: New_York-2023-S09268-Introduced.html

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                STATE OF NEW YORK
        ________________________________________________________________________

                                          9268

                    IN SENATE

                                       May 8, 2024
                                       ___________

        Introduced  by  Sen.  RYAN  --  read twice and ordered printed, and when
          printed to be committed to the Committee on Commerce, Economic  Devel-
          opment and Small Business

        AN  ACT  to  amend  the  economic  development  law,  in relation to the
          creation of an "I Love NY Historic Small Business" niche brand

          The People of the State of New York, represented in Senate and  Assem-
        bly, do enact as follows:

     1    Section  1. Subdivisions 1 and 5 of section 152 of the economic devel-
     2  opment law, subdivision 1 as added by section 1 of part DD of chapter 59
     3  of the laws of 2006 and subdivision 5 as added by section 1 of  part  NN
     4  of chapter 59 of the laws of 2008, are amended to read as follows:
     5    1.  The  department  shall  enact guidelines for the use of the brand,
     6  which shall include measures to allow for the expansion of the brand  to
     7  fit  niche  and thematic marketing efforts, including but not limited to
     8  an "I Love NY Historic Small Business" niche brand  to  highlight  small
     9  businesses  listed  on  the  registry  of historic businesses maintained
    10  pursuant to section 14.11 of the parks, recreation and historic  preser-
    11  vation  law.    When appropriate, the brand shall be applied to targeted
    12  promotional initiatives, and shall be leased at no cost  to  any  public
    13  benefit  corporation  or not-for-profit, New York heritage trail tourism
    14  promotion agency, convention and visitors bureau or local government.
    15    5. Reporting requirements. The department shall annually, on or before
    16  February first, submit to the governor, the temporary president  of  the
    17  senate and the speaker of the assembly, the tourism advisory council and
    18  the chairs of the senate and assembly standing committees concerned with
    19  tourism  a  report on the department's activities related to the "I Love
    20  NY" [brand] brands, including but not limited to the "I Love NY Historic
    21  Small Business" niche brand, including but not limited to the following:
    22  (a) marketing plan including the annual and long  term  goals,  specific
    23  plans,  target  regions and performance measures for marketing campaigns
    24  using the "I Love NY" brand and "I  Love  NY  Historic  Small  Business"
    25  niche  brand;  (b)  licensing  activity including a list of all entities
    26  that licensed the "I Love NY" brand and/or "I  Love  NY  Historic  Small
    27  Business"  niche  brand and the total amount received from all licensing

         EXPLANATION--Matter in italics (underscored) is new; matter in brackets
                              [ ] is old law to be omitted.
                                                                   LBD15389-01-4
        S. 9268                             2

     1  activities; (c) contractual services including a  list  of  each  entity
     2  providing  services  related  to  the  "I  Love NY" brand and "I Love NY
     3  Historic Small Business" niche brand, the amount charged, the nature  of
     4  the  services and the relationship of these services to the department's
     5  marketing plan; (d) sponsorship activities utilizing the [brand] brands;
     6  and (e) an analysis of the effectiveness of the "I Love NY" brand and "I
     7  Love NY Historic Small Business" niche brand based promotions in  stimu-
     8  lating  tourism  and  recommendations  for  improved  utilization of the
     9  brand.
    10    § 2. Subdivision 1 of section 153 of the economic development law,  as
    11  added  by  section  1  of  part DD of chapter 59 of the laws of 2006, is
    12  amended to read as follows:
    13    1. The department shall create a new grant program designed to encour-
    14  age an integrated thematic approach to tourism  promotion.  The  program
    15  shall  provide  state  matching funds to eligible entities not to exceed
    16  fifty thousand dollars annually. Eligible entities shall include two  or
    17  more  counties,  or a series or collection of thematically related enti-
    18  ties, choosing to market multiple, thematically related assets or activ-
    19  ities in a single marketing campaign, including but not limited  to  the
    20  "I  Love  NY  Historic Small Business" niche brand.  The commissioner is
    21  directed to establish guidelines and an application process.
    22    § 3. This act shall take effect on the thirtieth day  after  it  shall
    23  have become a law.