Bill Text: NJ A4010 | 2024-2025 | Regular Session | Introduced
Bill Title: Directs DOE to establish advertising campaign to attract candidates to teaching and education support professions; appropriates $1 million.
Spectrum: Partisan Bill (Democrat 3-0)
Status: (Introduced) 2024-03-07 - Introduced, Referred to Assembly Education Committee [A4010 Detail]
Download: New_Jersey-2024-A4010-Introduced.html
Sponsored by:
Assemblywoman SHAVONDA E. SUMTER
District 35 (Bergen and Passaic)
SYNOPSIS
Directs DOE to establish advertising campaign to attract candidates to teaching and education support professions; appropriates $1 million.
CURRENT VERSION OF TEXT
As introduced.
An Act establishing an advertising campaign for the teaching and education support professions and supplementing chapter 6 of Title 18A of the New Jersey Statutes.
Be It Enacted by the Senate and General Assembly of the State of New Jersey:
1. a. The Department of Education, in consultation with the Office of the Secretary of Higher Education, shall establish a multimedia advertising campaign to attract candidates to the teaching and education support professions. The campaign shall promote the teaching and education support professions as engaging, dynamic, and rewarding career opportunities. The campaign shall promote available scholarships, student loan redemption programs, and other available financial support opportunities for those seeking careers in the teaching and education support professions. The campaign shall use a combination of digital outlets, television, radio, print, and other media for its purposes.
b. The department, in developing and administering the general advertising campaign, shall also create targeted advertising to increase the recruitment of teachers and education support professionals:
(1) from underrepresented racial groups;
(2) into high-demand fields, including special education, teaching careers in the science, technology, engineering, and mathematics (STEM) field, world languages, bilingual education, and any other high-demand fields identified by the Commissioner of Education; and
(3) into high-demand fields of education support professions, as identified by the commissioner.
2. To effectuate the provisions of this act, there is appropriated to the Department of Education the sum of $1,000,000 which shall be, to the extent permitted by federal law, paid for from monies received by the State under the federal "American Rescue Plan (ARP) Act," Pub.L.117-2.
3. This act shall take effect immediately.
STATEMENT
This bill directs the Department of Education, in consultation with the Office of the Secretary of Higher Education, to establish a multimedia advertising campaign to attract candidates to the teaching and education support professions. The campaign will promote the teaching and education support professions as engaging, dynamic, and rewarding career opportunities. The campaign is required to promote financial support opportunities for those seeking careers in the teaching and education support professions and to use a combination of digital outlets, television, radio, print, and other media for its purposes.
The department, in developing and administering the general advertising campaign, is also required to create targeted advertising to increase the recruitment of teachers and education support professionals:
(1) from underrepresented racial groups;
(2) into high-demand fields, including special education, teaching careers in the science, technology, engineering, and mathematics (STEM) field, world languages, bilingual education, and any other high-demand fields identified by the Commissioner of Education; and
(3) into high-demand fields of education support professions, as identified by the commissioner.
The bill appropriates to the Department of Education the sum of $1,000,000 which will, to the extent permitted by federal law, be paid for from the funds received by the State under the federal "American Rescue Plan (ARP) Act," Pub.L.117-2 to effectuate the provisions of the bill.
