Bill Text: NY A04426 | 2017-2018 | General Assembly | Introduced
Bill Title: Establishes a New York state physical fitness and activity education campaign.
Spectrum: Strong Partisan Bill (Democrat 20-2)
Status: (Vetoed) 2018-12-07 - tabled [A04426 Detail]
Download: New_York-2017-A04426-Introduced.html
STATE OF NEW YORK ________________________________________________________________________ 4426 2017-2018 Regular Sessions IN ASSEMBLY February 2, 2017 ___________ Introduced by M. of A. CUSICK, ROZIC, THIELE, GRAF, OTIS, ABINANTI -- Multi-Sponsored by -- M. of A. ARROYO, BLAKE, COOK, FITZPATRICK, GALEF, GOTTFRIED, GUNTHER, JOYNER, LUPINACCI, MAGEE, McDONALD, McDO- NOUGH, B. MILLER, PEOPLES-STOKES, PERRY, PICHARDO, SOLAGES, WALKER -- read once and referred to the Committee on Health AN ACT to amend the public health law, in relation to a physical fitness and activity education campaign The People of the State of New York, represented in Senate and Assem- bly, do enact as follows: 1 Section 1. Legislative intent. The legislature hereby determines that 2 a public awareness and educational campaign to encourage physical activ- 3 ity will improve the fitness of the people of the state of New York and 4 lead to a lifetime of good health. This campaign will complement exist- 5 ing programs administered by the department of health that develop and 6 promote nutrition and wellness activities that enhance the quality-of- 7 life for children and adults. 8 § 2. The public health law is amended by adding a new section 264 to 9 read as follows: 10 § 264. New York state physical fitness and activity education 11 campaign. 1. A New York state physical fitness and activity education 12 campaign is hereby established under the administration of the commis- 13 sioner for the purpose of promoting physical fitness and activity 14 through the development and implementation of a public education and 15 outreach campaign. 16 2. The campaign will focus on increasing public awareness of the 17 importance of physical fitness and activity and its corresponding health 18 benefits. The campaign will increase public awareness through the use of 19 social and mass media, including internet, radio, and print advertising 20 to promote this message. The campaign will also identify and recruit 21 individuals to serve as visible, public ambassadors to promote this 22 message. Such ambassadors may include professional and amateur athletes, EXPLANATION--Matter in italics (underscored) is new; matter in brackets [] is old law to be omitted. LBD00517-01-7A. 4426 2 1 fitness experts, and celebrity advocates from media, music and other 2 entertainment mediums. 3 3. The campaign will be state-wide, and focus on promoting physical 4 fitness and activity for the following populations: seniors; youth; and 5 other high-risk populations. 6 § 3. This act shall take effect immediately.
