Bill Text: NY A04426 | 2017-2018 | General Assembly | Introduced

Bill Title: Establishes a New York state physical fitness and activity education campaign.

Spectrum: Strong Partisan Bill (Democrat 20-2)

Status: (Vetoed) 2018-12-07 - tabled [A04426 Detail]

Download: New_York-2017-A04426-Introduced.html

                STATE OF NEW YORK
                               2017-2018 Regular Sessions
                   IN ASSEMBLY
                                    February 2, 2017
        Introduced  by  M.  of A. CUSICK, ROZIC, THIELE, GRAF, OTIS, ABINANTI --
          Multi-Sponsored by -- M.  of  A.  ARROYO,  BLAKE,  COOK,  FITZPATRICK,
          read once and referred to the Committee on Health
        AN ACT to amend the public health law, in relation to a physical fitness
          and activity education campaign
          The  People of the State of New York, represented in Senate and Assem-
        bly, do enact as follows:
     1    Section 1. Legislative intent. The legislature hereby determines  that
     2  a public awareness and educational campaign to encourage physical activ-
     3  ity  will improve the fitness of the people of the state of New York and
     4  lead to a lifetime of good health. This campaign will complement  exist-
     5  ing  programs  administered by the department of health that develop and
     6  promote nutrition and wellness activities that enhance  the  quality-of-
     7  life for children and adults.
     8    §  2.  The public health law is amended by adding a new section 264 to
     9  read as follows:
    10    §  264.  New  York  state  physical  fitness  and  activity  education
    11  campaign.  1.  A  New York state physical fitness and activity education
    12  campaign is hereby established under the administration of  the  commis-
    13  sioner  for  the  purpose  of  promoting  physical  fitness and activity
    14  through the development and implementation of  a  public  education  and
    15  outreach campaign.
    16    2.  The  campaign  will  focus  on  increasing public awareness of the
    17  importance of physical fitness and activity and its corresponding health
    18  benefits. The campaign will increase public awareness through the use of
    19  social and mass media, including internet, radio, and print  advertising
    20  to  promote  this  message.  The campaign will also identify and recruit
    21  individuals to serve as visible,  public  ambassadors  to  promote  this
    22  message. Such ambassadors may include professional and amateur athletes,
         EXPLANATION--Matter in italics (underscored) is new; matter in brackets
                              [ ] is old law to be omitted.

        A. 4426                             2
     1  fitness  experts,  and  celebrity  advocates from media, music and other
     2  entertainment mediums.
     3    3.  The  campaign  will be state-wide, and focus on promoting physical
     4  fitness and activity for the following populations:  seniors; youth; and
     5  other high-risk populations.
     6    § 3. This act shall take effect immediately.