Bill Text: NY A10036 | 2023-2024 | General Assembly | Introduced

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Bill Title: Creates an "I Love NY Historic Small Business" niche brand to highlight small businesses listed on the registry of historic businesses maintained pursuant to section 14.11 of the parks, recreation and historic preservation law.

Spectrum: Partisan Bill (Democrat 1-0)

Status: (Introduced) 2024-05-07 - reported referred to ways and means [A10036 Detail]

Download: New_York-2023-A10036-Introduced.html

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                STATE OF NEW YORK
        ________________________________________________________________________

                                          10036

                   IN ASSEMBLY

                                       May 2, 2024
                                       ___________

        Introduced  by M. of A. WOERNER -- read once and referred to the Commit-
          tee on Small Business

        AN ACT to amend  the  economic  development  law,  in  relation  to  the
          creation of an "I Love NY Historic Small Business" niche brand

          The  People of the State of New York, represented in Senate and Assem-
        bly, do enact as follows:

     1    Section 1. Subdivisions 1 and 5 of section 152 of the economic  devel-
     2  opment law, subdivision 1 as added by section 1 of part DD of chapter 59
     3  of  the  laws of 2006 and subdivision 5 as added by section 1 of part NN
     4  of chapter 59 of the laws of 2008, are amended to read as follows:
     5    1. The department shall enact guidelines for the  use  of  the  brand,
     6  which  shall include measures to allow for the expansion of the brand to
     7  fit niche and thematic marketing efforts, including but not  limited  to
     8  an  "I  Love  NY Historic Small Business" niche brand to highlight small
     9  businesses listed on the  registry  of  historic  businesses  maintained
    10  pursuant  to section 14.11 of the parks, recreation and historic preser-
    11  vation law.  When appropriate, the brand shall be  applied  to  targeted
    12  promotional  initiatives,  and  shall be leased at no cost to any public
    13  benefit corporation or not-for-profit, New York heritage  trail  tourism
    14  promotion agency, convention and visitors bureau or local government.
    15    5. Reporting requirements. The department shall annually, on or before
    16  February  first,  submit to the governor, the temporary president of the
    17  senate and the speaker of the assembly, the tourism advisory council and
    18  the chairs of the senate and assembly standing committees concerned with
    19  tourism a report on the department's activities related to the  "I  Love
    20  NY" [brand] brands, including but not limited to the "I Love NY Historic
    21  Small Business" niche brand, including but not limited to the following:
    22  (a)  marketing  plan  including the annual and long term goals, specific
    23  plans, target regions and performance measures for  marketing  campaigns
    24  using  the  "I  Love  NY"  brand and "I Love NY Historic Small Business"
    25  niche brand; (b) licensing activity including a  list  of  all  entities
    26  that  licensed  the  "I  Love NY" brand and/or "I Love NY Historic Small
    27  Business" niche brand and the total amount received from  all  licensing
    28  activities;  (c)  contractual  services  including a list of each entity

         EXPLANATION--Matter in italics (underscored) is new; matter in brackets
                              [ ] is old law to be omitted.
                                                                   LBD15389-01-4
        A. 10036                            2

     1  providing services related to the "I Love  NY"  brand  and  "I  Love  NY
     2  Historic  Small Business" niche brand, the amount charged, the nature of
     3  the services and the relationship of these services to the  department's
     4  marketing plan; (d) sponsorship activities utilizing the [brand] brands;
     5  and (e) an analysis of the effectiveness of the "I Love NY" brand and "I
     6  Love  NY Historic Small Business" niche brand based promotions in stimu-
     7  lating tourism and  recommendations  for  improved  utilization  of  the
     8  brand.
     9    §  2. Subdivision 1 of section 153 of the economic development law, as
    10  added by section 1 of part DD of chapter 59 of  the  laws  of  2006,  is
    11  amended to read as follows:
    12    1. The department shall create a new grant program designed to encour-
    13  age  an  integrated  thematic approach to tourism promotion. The program
    14  shall provide state matching funds to eligible entities  not  to  exceed
    15  fifty  thousand dollars annually. Eligible entities shall include two or
    16  more counties, or a series or collection of thematically  related  enti-
    17  ties, choosing to market multiple, thematically related assets or activ-
    18  ities  in  a single marketing campaign, including but not limited to the
    19  "I Love NY Historic Small Business" niche brand.   The  commissioner  is
    20  directed to establish guidelines and an application process.
    21    §  3.  This  act shall take effect on the thirtieth day after it shall
    22  have become a law.