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R E S O L U T I O N
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WHEREAS, TracyLocke of Dallas is celebrating its 100th |
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anniversary in 2013, making this a fitting opportunity to celebrate |
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the history of this pioneering Texas advertising agency; and |
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WHEREAS, Founded as the Southwestern Advertising Agency by |
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Shelley E. Tracy and Raymond P. Locke in Oklahoma in 1913, the |
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agency soon relocated to Dallas and became one of the leading |
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agencies in the Southwest and across the nation; TracyLocke merged |
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with BBDO in 1982, and then with DDB Needham in 1992, and now its |
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parent company, Omnicom Group, is the largest advertising |
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conglomerate in the Southwest; and |
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WHEREAS, The agency's campaigns over the years include the |
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creation of the "Drink a Bite to Eat at 10, 2 and 4" slogan for |
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Dr Pepper in 1926 and of Elsie the Cow for Borden in 1936, as well as |
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coining the word "slacks" for the Haggar Clothing Company in 1940, |
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rebranding the Tot'em Store as 7-Eleven in 1946, introducing |
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Doritos as a brand in 1966, and creating The Simpsons Movie |
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Kwik-E-Mart campaign for 7-Eleven in 2007; the term "metroplex," to |
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refer to the Dallas/Fort Worth region, was coined by a TracyLocke |
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copywriter; and |
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WHEREAS, Many of the company's staff have won international |
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acclaim over the past century; former CEO Morris Hite was inducted |
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into the American Advertising Federation's Advertising Hall of Fame |
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in 1996, and Mike Rawlings went from TracyLocke to further success |
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as CEO of Pizza Hut, and he is the current mayor of Dallas; in 2013, |
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the company's founders were inducted into the Southwest Advertising |
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Hall of Fame; and |
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WHEREAS, Today, the company's first woman CEO, Beth Ann |
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Kaminkow, leads 250 employees in Dallas and 575 people in other |
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locations in providing advertising services to such clients as |
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7-Eleven, T-Mobile, PepsiCo, Hewlett-Packard, Pizza Hut, and |
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Samsung; and |
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WHEREAS, For 100 years, TracyLocke has created memorable and |
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iconic consumer images that have helped shape the economy and |
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history of Texas, and all that time, the company has remained true |
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to its founding principles of strategic thinking, passion, and the |
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desire to work smarter than the competition; now, therefore, be it |
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RESOLVED, That the House of Representatives of the 83rd Texas |
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Legislature, 1st Called Session, hereby congratulate TracyLocke on |
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the centennial of its founding and extend to its officers and |
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employees sincere best wishes for the future; and, be it further |
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RESOLVED, That an official copy of this resolution be |
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prepared for TracyLocke as an expression of high regard by the Texas |
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House of Representatives. |
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Branch |
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| Straus |
M. Gonzalez of El Paso |
Oliveira |
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| Allen |
N. Gonzalez of El Paso |
Orr |
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| Anderson |
Gutierrez |
Patrick |
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| Aycock |
Harper-Brown |
Perry |
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| Bell |
Hernandez Luna |
Phillips |
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| Bonnen of Brazoria |
Hilderbran |
Pitts |
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| Bonnen of Galveston |
Howard |
Price |
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| Capriglione |
Keffer |
Rodriguez of Travis |
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| Carter |
King of Hemphill |
Rodriguez of Bexar |
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| Clardy |
King of Parker |
Rose |
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| Coleman |
King of Taylor |
Sanford |
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| Collier |
King of Zavala |
Schaefer |
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| Cortez |
Klick |
Sheffield of Coryell |
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| Craddick |
Kolkhorst |
Sheffield of Bell |
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| Crownover |
Kuempel |
Simpson |
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| J. Davis of Harris |
Lavender |
Springer |
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| S. Davis of Harris |
Leach |
Stephenson |
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| Davis of Dallas |
Lewis |
Stickland |
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| Dutton |
Lucio III |
Thompson of Brazoria |
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| Eiland |
Marquez |
Thompson of Harris |
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| Elkins |
Martinez Fischer |
Toth |
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| Fallon |
Martinez |
Turner of Tarrant |
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| Farias |
McClendon |
Turner of Collin |
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| Farney |
Menendez |
Turner of Harris |
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| Fletcher |
Miller of Comal |
Villarreal |
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| Flynn |
Miller of Fort Bend |
Vo |
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______________________________ |
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Speaker of the House |
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I certify that H.R. No. 231 was adopted by the House on June 25, |
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2013, by a non-record vote. |
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______________________________ |
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Chief Clerk of the House |
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