Bill Text: TX HR231 | 2013 | 83rd Legislature 1st Special Session | Introduced
NOTE: There are more recent revisions of this legislation. Read Latest Draft
Bill Title: Congratulating the TracyLocke advertising agency of Dallas on its 100th anniversary.
Spectrum: Partisan Bill (Republican 1-0)
Status: (Passed) 2013-06-27 - Reported enrolled [HR231 Detail]
Download: Texas-2013-HR231-Introduced.html
Bill Title: Congratulating the TracyLocke advertising agency of Dallas on its 100th anniversary.
Spectrum: Partisan Bill (Republican 1-0)
Status: (Passed) 2013-06-27 - Reported enrolled [HR231 Detail]
Download: Texas-2013-HR231-Introduced.html
83S10795 JGH-D | ||
By: Branch | H.R. No. 231 |
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WHEREAS, TracyLocke of Dallas is celebrating its 100th | ||
anniversary in 2013, making this a fitting opportunity to celebrate | ||
the history of this pioneering Texas advertising agency; and | ||
WHEREAS, Founded as the Southwestern Advertising Agency by | ||
Shelley E. Tracy and Raymond P. Locke in Oklahoma in 1913, the | ||
agency soon relocated to Dallas and became one of the leading | ||
agencies in the Southwest and across the nation; TracyLocke merged | ||
with BBDO in 1982, and then with DDB Needham in 1992, and now its | ||
parent company, Omnicom Group, is the largest advertising | ||
conglomerate in the Southwest; and | ||
WHEREAS, The agency's campaigns over the years include the | ||
creation of the "Drink a Bite to Eat at 10, 2 and 4" slogan for | ||
Dr Pepper in 1926 and of Elsie the Cow for Borden in 1936, as well as | ||
coining the word "slacks" for the Haggar Clothing Company in 1940, | ||
rebranding the Tot'em Store as 7-Eleven in 1946, introducing | ||
Doritos as a brand in 1966, and creating The Simpsons Movie | ||
Kwik-E-Mart campaign for 7-Eleven in 2007; the term "metroplex," to | ||
refer to the Dallas/Fort Worth region, was coined by a TracyLocke | ||
copywriter; and | ||
WHEREAS, Many of the company's staff have won international | ||
acclaim over the past century; former CEO Morris Hite was inducted | ||
into the American Advertising Federation's Advertising Hall of Fame | ||
in 1996, and Mike Rawlings went from TracyLocke to further success | ||
as CEO of Pizza Hut, and he is the current mayor of Dallas; in 2013, | ||
the company's founders were inducted into the Southwest Advertising | ||
Hall of Fame; and | ||
WHEREAS, Today, the company's first woman CEO, Beth Ann | ||
Kaminkow, leads 250 employees in Dallas and 575 people in other | ||
locations in providing advertising services to such clients as | ||
7-Eleven, T-Mobile, PepsiCo, Hewlett-Packard, Pizza Hut, and | ||
Samsung; and | ||
WHEREAS, For 100 years, TracyLocke has created memorable and | ||
iconic consumer images that have helped shape the economy and | ||
history of Texas, and all that time, the company has remained true | ||
to its founding principles of strategic thinking, passion, and the | ||
desire to work smarter than the competition; now, therefore, be it | ||
RESOLVED, That the House of Representatives of the 83rd Texas | ||
Legislature, 1st Called Session, hereby congratulate TracyLocke on | ||
the centennial of its founding and extend to its officers and | ||
employees sincere best wishes for the future; and, be it further | ||
RESOLVED, That an official copy of this resolution be | ||
prepared for TracyLocke as an expression of high regard by the Texas | ||
House of Representatives. |