Bill Text: HI HB2563 | 2024 | Regular Session | Amended

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Bill Title: Relating To The Hawaii Tourism Authority.

Spectrum: Partisan Bill (Democrat 25-0)

Status: (Enrolled) 2024-05-01 - Received notice of Final Reading (Sen. Com. No. 798). [HB2563 Detail]

Download: Hawaii-2024-HB2563-Amended.html

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HOUSE OF REPRESENTATIVES	H.B. NO.	2563
THIRTY-SECOND LEGISLATURE, 2024		H.D. 2
STATE OF HAWAII		S.D. 2

A BILL FOR AN ACT

 

 

RELATING TO THE HAWAII TOURISM AUTHORITY.

 

 

BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF HAWAII:

 

     SECTION 1.  The legislature finds that residents of and visitors to the State often have difficulty locating the appropriate state or county application processes when they wish to conduct or participate in recreational activities in the State, including placing a reservation for a state park camping permit or obtaining a license to visit state- or county-owned parks.  Commercial operators desiring to do business in the State are also often confused about the required authorizations, licenses, and permits necessary to operate in areas administered by the State or counties, which can lead to a variety of illegal and unauthorized commercial offerings.

     The legislature further finds that a mobile application that consolidates all of the forms and application processes required to conduct recreational and commercial activities in the State will streamline the application processes and greatly benefit Hawaii's residents, visitors, and commercial operators.  The legislature notes that, for this mobile application to be used by people with disabilities and residents and visitors whose first language may not be English, the mobile application must be accessible to people with disabilities and available in multiple languages.

     The legislature also finds that Act 182, Session Laws of Hawaii 2023 (Act 182), requires the department of land and natural resources to develop and publish a website and mobile application for a permit, license, or reservation, and to collect fees, for recreational or commercial activities under the jurisdiction of the department.  It is the intent of the legislature to integrate the mobile application created by Act 182 with the new application, developed pursuant to the feasibility study and plan required by this Act, to create a uniform mobile application for residents and visitors of the State.

     The purpose of this Act is to:

     (1)  Require the Hawaii tourism authority to study the feasibility of, and create a plan for, developing and publishing, through a contract with a third party, a mobile application that includes all online application processes, including the collection of any applicable reservation fees, to acquire a reservation to conduct recreational and commercial activities in the State that are regulated by or under the jurisdiction of a state or county agency;

     (2)  Authorize the Hawaii tourism authority to sell or lease the naming rights of the convention center facility; and

     (3)  Facilitate advertising and marketing in or on the convention center facility.

     SECTION 2.  Chapter 201B, Hawaii Revised Statutes, is amended by adding a new section to be appropriately designated and to read as follows:

     "§201B-     Mobile application; reservations; recreational and commercial activities; study.  (a)  The authority shall study the feasibility of, and create a plan for, developing, publishing, and maintaining a mobile application, through a contract with a third party, that includes all online application processes necessary to acquire any permit, license, or reservation that is needed to conduct recreational and commercial activities in the State that are regulated by or under the jurisdiction of a state or county agency, including:

     (1)  Permits for a campsite, cabin, or pavilion;

     (2)  Reservations to access certain state parks;

     (3)  Licenses to visit a state- or county-owned park, beach, forest, hiking trail, or other natural area on state or county land, as designated by rule by the board of land and natural resources or appropriate county agency; and

     (4)  Licenses and permits for any other authorized recreational and commercial activities regulated by a state or county agency.

     (b)  The feasibility study and plan required under subsection (a) shall include plans for a mobile application that is accessible to persons having disabilities and available in multiple languages, including:

     (1)  The official languages of the State;

     (2)  Traditional and simplified Chinese;

     (3)  Japanese;

     (4)  Korean;

     (5)  Tagalog; and

     (6)  Any languages recommended by the office of language access or the authority.

The study and plan for a mobile application shall also include development of a satisfaction survey of visitors who are departing the State.

     (c)  The feasibility study and plan required under subsection (a) shall include plans for a payment system to collect any fees through the mobile application that are associated with applying for a permit, license, or reservation and to disburse the collected fees to the appropriate department or county, based on the department or county to which the fee is paid to acquire a permit, license, or reservation.

     (d)  The authority shall submit a report of its findings and recommendations, including the authority's plans for the mobile application and any proposed legislation, to the legislature no later than twenty days prior to the convening of the regular session of 2025."

     SECTION 3.  Chapter 201B, Hawaii Revised Statutes, is amended by adding a new section to be appropriately designated and to read as follows:

     "§201B-     Convention center facility; naming rights; marketing; advertising.  (a)  Notwithstanding any law to the contrary, chapter 102 shall not apply to concessions in or on the convention center facility.

     (b)  The authority may sell or lease the naming rights of the convention center facility or any portion of the convention center facility to any public or private entity.

     (c)  Any revenues derived from advertising or marketing in or on the convention center facility, including revenues derived under subsection (b), shall be deposited into the convention center enterprise special fund under section 201B-8."

     SECTION 4.  Section 201B-8, Hawaii Revised Statutes, is amended by amending subsection (a) to read as follows:

     "(a)  There is established the convention center enterprise special fund, into which shall be deposited:

     (1)  A portion of the revenues from the transient accommodations tax, as provided by section 237D-6.5;

     (2)  All revenues or moneys derived from the operations of the convention center to include all revenues from [the]:

          (A)  The food and beverage service[, all revenues from the];

          (B)  The parking facilities [or from any];

          (C)  Any concession[, and all revenues from the];

          (D)  Advertising or marketing, including revenues under section 201B-    ; and

          (E)  The sale of souvenirs, logo items, or any other items offered for purchase at the convention center;

     (3)  Private contributions, interest, compensation, gross or net revenues, proceeds, or other moneys derived from any source or for any purpose arising from the use of the convention center facility; and

     (4)  Appropriations by the legislature for marketing the facility pursuant to section 201B-7(a)(7)."

     SECTION 5.  Section 445-112, Hawaii Revised Statutes, is amended to read as follows:

     "§445-112  Where and when permitted.  No person shall erect, maintain, or use a billboard or display any outdoor advertising device, except as provided in this section:

     (1)  The display of official notices and signs, posted by order of any court or public office, or posted by any public officer in the performance of a public duty, or posted by any person required to do so by any law or rule having the force of law;

     (2)  Any outdoor advertising device announcing a meeting or series of meetings is not prohibited by this section if displayed on the premises where the meeting or series of meetings will be or is being held.  Meeting, as used in this section, includes all meetings regardless of whether open to the public or conducted for profit and includes [but is not limited to] sports events, conventions, fairs, rallies, plays, lectures, concerts, motion pictures, dances, and religious services;

     (3)  Any outdoor advertising device indicating that the building or premises on which it is displayed is the residence, office, or place of business, commercial or otherwise, of any individual, partnership, joint venture, association, club, or corporation, and stating the nature of the business;

     (4)  Any outdoor advertising device that advertises property or services that may be bought, rented, sold, or otherwise traded in on the premises or in the building on which the outdoor advertising device is displayed;

     (5)  The offering for sale of merchandise bearing incidental advertising, including books, magazines, and newspapers, in any store, newsstand, vending machine, rack, or other place where [such] merchandise is regularly sold;

     (6)  Any outdoor advertising device offering any land, building, or part of a building for sale or rent, if displayed on the property so offered or on the building so offered;

     (7)  Any outdoor advertising device carried by persons or placed upon vehicles used for the transportation of persons or goods, except as provided under section 445‑112.5, relating to vehicular advertising devices;

     (8)  Any outdoor advertising device warning the public of dangerous conditions that they may encounter in nearby sections of streets, roads, paths, public places, power lines, gas and water mains, or other public utilities;

     (9)  Signs serving no commercial purpose that indicate places of natural beauty, or of historical or cultural interest and that are made according to designs approved by the department of business, economic development, and tourism;

    (10)  Any outdoor advertising device or billboard erected, placed, or maintained upon a state office building, if erected, placed, or maintained by authority of a state agency, department, or officer for the sole purpose of announcing cultural or educational events within the State, and if the design and location thereof has been approved by the department of business, economic development, and tourism;

    (11)  Signs urging voters to vote for or against any person or issue, may be erected, maintained, and used, except where contrary to or prohibited by law;

    (12)  Signs stating that a residence that is offered for sale, lease, or rent is open for inspection at the actual time the sign is displayed and showing the route to the residence; provided that the sign contains no words or designs other than the words "Open House", the address of the residence, the name of the person or agency responsible for the sale, and an arrow or other directional symbol and is removed during such time as the residence is not open for inspection;

    (13)  The erection, maintenance, and use of billboards if the billboard is used solely for outdoor advertising devices not prohibited by this section;

    (14)  The continued display and maintenance of outdoor advertising devices actually displayed on July 8, 1965, in accordance with all laws and ordinances immediately theretofore in effect;

    (15)  The continued maintenance of any billboard actually maintained on July 8, 1965, and the display thereon of the same or new advertising devices, all in accordance with all laws and ordinances in effect immediately prior to July 9, 1965;

    (16)  Any outdoor advertising device, displayed with the authorization of the University of Hawaii, on any scoreboard of any stadium owned by the university.  An outdoor advertising device displayed under this paragraph shall be on the front of the scoreboard and face the interior of the stadium;

    (17)  Any temporary outdoor advertising device attached to or supported by the structure of any stadium owned by the University of Hawaii, located within and facing the interior of the stadium, and authorized to be displayed by the university.  For the purpose of this paragraph, "temporary" means displayed for a short period before the official start of organized athletic competition, during the organized athletic competition, and for a short period after the official end of the organized athletic competition;

    (18)  Any outdoor advertising device, displayed with the authorization of the stadium authority, on any scoreboard of any stadium operated by the stadium authority.  An outdoor advertising device displayed under this paragraph shall be on the front of the scoreboard and face the interior of the stadium; [and]

    (19)  Any outdoor advertising device, displayed with the authorization of the city and county of Honolulu, on the scoreboard of the Waipio peninsula soccer stadium.  The outdoor advertising device shall be:

          (A)  Attached to the bottom of the scoreboard;

          (B)  No longer than the width of the scoreboard; and

          (C)  No higher than twenty-five per cent of the scoreboard height.

          The scoreboard shall be no larger than twenty-eight feet by ten feet.  Any outdoor advertising device displayed pursuant to this paragraph shall be on the front of the scoreboard and face the interior of the stadium; provided that the outdoor advertising device shall not be visible from any thoroughfare[.]; and

    (20)  Any outdoor advertising device, displayed with the authorization of the Hawaii tourism authority, in or on the convention center facility; provided that any outdoor advertising device that faces away from the convention center facility shall consist only of the name of the sponsoring entity and the words "Hawaii Convention Center", "Hawai`i Convention Center", or "Convention Center" in the same font and font size."

     SECTION 6.  Statutory material to be repealed is bracketed and stricken.  New statutory material is underscored.

     SECTION 7.  This Act shall take effect on July 1, 2024; provided that section 2 of this Act shall be repealed on June 1, 2025.

 

Report Title:

HTA; Recreational Activities; Commercial Activities; Mobile Application; Study; Convention Center; Naming Rights; Advertising; Marketing

 

Description:

Requires the Hawaii Tourism Authority to study the feasibility of, and create a plan for, developing and publishing, through a contract with a third party, a mobile application that includes all online application processes, including the collection of any applicable reservation fees, necessary to acquire a reservation to conduct recreational and commercial activities in the State that are regulated by or under the jurisdiction of a state or county agency.  Exempts the Hawaii Convention Center from certain requirements regarding concessions on public property.  Authorizes the Hawaii Tourism Authority to sell or lease naming rights for the Hawaii Convention Center facility.  Facilitates advertising and marketing in and on the Hawaii Convention Center facility.  Sunsets Section 2 on 6/1/2025.  (SD2)

 

 

 

The summary description of legislation appearing on this page is for informational purposes only and is not legislation or evidence of legislative intent.